For the ruling Barisan Nasional, that is.
Although he has dismissed it only as a 'minor setback', losing a parliamentary 'buy" election in a Malay heartland again must surely be very painful for PM-in-waiting Najib, who had tirelessly led the BN campaign in Kuala Terengganu. And if even MCA's Ong Takut Kata is convinced when he 'was told' that the KT Chinese support for BN has actually increased, then its either these BN people are just thick or in a permanent state of denial.
Even Ku Li, here, has called the loss more than a "referendum" on the leadership. "We lost because of a national problem. The rakyat reject UMNO in its present form and style, and they reject its leadership," he said. But the immediate response from the leadership, yet again, is that "this should not be interpreted as voters having spurned BN".